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Informing the  Berea and Baldwin Wallace University Communities Since 1913

The Exponent

Informing the  Berea and Baldwin Wallace University Communities Since 1913

The Exponent

Informing the  Berea and Baldwin Wallace University Communities Since 1913

The Exponent

Student opens sustainability-focused online thrifting store

After receiving a microgrant from LaunchNet, the rising entrepreneur put his plan into action.
Students+browse+Thrifting+Tree+products+at+the+LaunchNet+open+house+last+August.+
Courtesy of Noah Mowery
Students browse Thrifting Tree products at the LaunchNet open house last August.

The Thrifting Tree, a second-hand clothing online business that offers vintage and self-branded clothing, was founded by Noah Mowery, a junior business administration student, in the summer of 2023.

Mowery said he is passionate about sustainability and uses those ideals while running his business and adding products.

Over the summer of 2023, Mowery received a microgrant from LaunchNet to start his business.

“I knew that I needed more of a marketing budget, and I have that budget saved now from the microgrant,” Mowery said.

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Microgrants are one of the financial aids that LaunchNet offers entrepreneurs to provide a chance to help their business. Different grants are available at various price points for rising entrepreneurs to win.

“LaunchNet is a co-curricular entrepreneurship program on Baldwin Wallace University’s campus. We help students, faculty, staff and alumni with entrepreneurial ventures,” said Caite Lenehan, LaunchNet program manager.

Mowery said that he wants people to know the importance of second-hand clothing shopping for themselves rather than only purchasing from his or any of his contemporaries’ brands.

“I want you to thrift more at actual thrift stores than you would ever shop from me,” Mowery said.

Mowery also said that he wants the public to purchase more from small thrift stores rather than big-name companies because of their better sustainability practices.

Next year, Mowery said he wants to start to incentivize those who thrift outside of his business with a rewards plan.

Mowery said he is also looking to do more with sustainability initiatives. His newest produced item is The Green House Tote, a tote bag made from 100 percent recycled materials.

Mowery’s online business is open on thethriftingtree.com

 

 

 

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